IT’S CHHEDA!

Elegance in our hands. Sparkle in our story!

Every family has a storyteller, someone who knows all the tales, who weaves memories into moments and moments into memories. At Chheda Jewellers, we like to believe we’re that storyteller! Because we do it with gold, diamonds, and generations of trust.

Our story began in 1991, not with grand billboards or celebrity endorsements, but with something even more powerful, a small, warm neighbourhood store, and a big, heartfelt promise, a promise to mend jewellery that means something.

Back then, we weren’t just making ornaments. We were designing the sparkle in a bride’s eyes, the quiet pride of a father on his daughter’s wedding day, the little glint of joy when a young woman buys her first gold ring. And honestly? That hasn’t changed. 

What has changed, or let’s say, evolved, is how far we've come!  

From our humble beginnings with gold jewellery, we didn’t stop there. As our customers’ dreams became bigger and bolder, so did ours. We embraced the beautiful romance of diamonds, and the regal heritage of Jadau. But we didn’t stop there either, we began exploring textures, styles, and fusions, like art meeting metal, tradition meeting trend, and technique meeting heart.

But what really makes us sparkle? It's you.
Over the years, we’ve listened, really listened, to what women want, what men look for, what young brides dream about, and what the new generation seeks in tradition. Whether it's something simple for everyday elegance or an important piece that owns the room because our designs reflect you, your identity, your spirit and your style!

So, what keeps us going? The sparkle in your eyes. The stories you share. The quiet confidence with which you wear our creations. At Chheda, we believe jewellery is never “just jewellery.” It’s an emotion. A memory. A moment frozen in time.

We’ve come a long way, from our first gold bangle to the elaborate bridal masterpieces we now create. But at our core, we’re still that same neighbourhood jeweller with a big heart, skilled hands, and a deep love for beauty and tradition.

Chheda Jewellers isn’t just about the shimmer and shine. It’s about meaning. About making you feel something. About making you feel, you! 

Our Vision and Mission – The Heartbeat of Chheda Jewellers

Some legacies are written in books. Ours? It’s etched in gold, strung with pearls, and sparkles with diamonds. Welcome to the world of Chheda Jewellers, where every ornament tells a tale, every stone sings of tradition, and every collection carries the whispers of decades of dreams.

So, what exactly is our vision?

To be the legend in every story.

We see a world where jewellery is more than adornment, it’s an identity, a keepsake, a celebration. Whether it’s the shiny chain gifted at 16, or the bridal necklace that turns heads and hearts — we want to be part of that moment. And the next. And the one after that.

At Chheda, we imagine a world where heritage doesn’t sit in the cupboard, locked away, but is worn, flaunted, and passed on. A world where a man confidently wears a bold gold ring, where a bride's necklace tells her love story, and where every design, classic or contemporary, feels personal.

our mission?

To craft not just jewellery, but memories.

We’re on a mission to blend the best of yesterday with the heartbeat of today. Think Kundan with a contemporary twist. Think modern diamond pieces that still echo age-old craftsmanship. Think of a Bridal Atelier that’s less about trends and more about telling her story — from Mehendi to Mandap.

We're also firm believers in inclusivity. Jewellery isn’t just a woman’s world — it’s for the stylish man, the experimenting teen, the proud mom, the independent professional. So, we design for all. For every mood, every milestone, and every little celebration in between.

And behind every design? Decades of experience. Trusted hands. Uncompromising quality. Because while we love a good sparkle, we know what truly matters — trust. That’s why we’ve become a name that generations come back to. Not just for the jewellery, but for the feeling.

So, here’s to a journey that started with a dream in 1990 — and continues to shine brighter with every passing year. Here’s to the stories we’ve been part of, and the ones we’re yet to hear.

At Chheda Jewellers, our vision and mission are simple — to honour the past, celebrate the present, and sparkle into the future. With you. Always.

Chheda Services

At Chheda Jewellers, the sparkle of our creations goes beyond the luster of gold and brilliance of diamonds—it lives in the experience we offer, long after the jewellery is worn. Since 1990, we’ve grown from a humble next-door jewellery boutique into a name synonymous with heritage, trust, and innovation. Over the decades, we’ve not only adorned thousands with timeless pieces but have built a family of patrons who return not just for the jewellery—but for the unparalleled care that comes with it. At the core of this experience are three pillars that define Chheda Services : Great After Sales Service, Transparency, and No Repeats.   

Great After Sales Services – Because Relationships Don’t End After a Purchase

Jewellery isn’t just a purchase—it’s an emotion, a memory, often an heirloom in the making. At Chheda, we understand that the real value of jewellery lies in its enduring beauty and the sentiment it holds for generations. That’s why our commitment doesn’t stop at the sale.

Whether it's resizing a cherished ring, polishing a dull gold piece, resetting a diamond, or reviving an antique Jadau treasure, we ensure every customer receives meticulous attention. Our after-sales services are designed to maintain the glory of your jewellery, keeping it as radiant as the day it first adorned you. We believe in lifetime relationships, and our service centers are built on that very principle—your satisfaction is our legacy.

Transparency – Trust, the Jewel We Wear Every Day

Jewellery is one of the most personal investments one can make. At Chheda, we treat that investment with the integrity it deserves. Right from the moment you step into our store, our process is built around clarity and honesty. Every piece in our collection is hallmarked, certified, and backed with complete documentation that speaks to its authenticity.

We take pride in educating our clients—not just selling to them. Whether you’re choosing a diamond based on its 4Cs or exploring handcrafted Jadau, our experts patiently guide you through every element, ensuring there are no hidden layers—only pure transparency. We believe that trust is not given—it’s earned. And over the last 30 years, that trust has been our greatest treasure.

No Repeats – Exclusivity Is Our Signature

In a world where trends come and go, Chheda stands apart with a promise that is as rare as the pieces we create: No Repeats. Each piece of jewellery you find in our collection is crafted with intent, individuality, and identity. Our design philosophy revolves around uniqueness—we don’t mass-produce, and we don’t replicate.

Once a piece is sold, it’s never remade. This ensures that every customer walks away with something truly personal and unrepeatable. Be it our elegant gold necklaces, our bold and brilliant diamond rings, or our regal Jadau creations, you’re not just wearing jewellery—you’re wearing a story that belongs to you and no one else.

More Than a Store, A Legacy in Motion

Chheda Jewellers has always been more than just a brand—it’s a continuing story of craftsmanship, tradition, and modern evolution. From understanding what a young bride-to-be dreams of, to designing statement pieces for discerning men, we have consistently adapted, evolved, and led with passion.

Our services are not an add-on; they are integral to who we are. They reflect our gratitude for the trust our clients place in us, and our dedication to honoring that trust with every interaction.

With Chheda Services, you’re not just buying jewellery—you’re entering into a relationship defined by care, clarity, and craftsmanship.

Welcome to Chheda. Where every sparkle comes with a promise.